Corporate Meetings:
Opportunities & Future Growth Prospects
Andrew Latta, Head of Corporate Events, Aviva |
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Andrew heads up the corporate events globally for Aviva, the world's fifth-largest insurance group and the biggest in the UK. Aviva is one of the leading providers of life and pensions products in Europe and has substantial businesses in Asia Pacific and North America. Their main activities are long-term savings, fund management and general insurance. As part of the Groups Corporate Marketing and Communications Team, Andrew’s aim is to enhance the reputation of Aviva through a combination of strategic advice and the implementation of a strategically integrated corporate events programme. |
He is responsible for influencing the organisation on the most effective way to use meetings and events in reaching the goals of the organisation, adding strategic value to the development of meetings and events, and to demonstrate the value meetings and events play in achieving the corporate strategy. Additionally, Andrew is specifically responsible for the events programme for the Aviva Group, UK Life and General Insurance business units. Originally from Western Canada, Andrew graduated from the University of Alberta in 1991. With over 20 years in the meetings industry, Andrew has been living and working in the UK since 1999. A current member of MPI, and past UK board member, Andrew is a key supporter of the International Events Industry.
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