Industry Initiatives and Resources
The industry is working together to combat the negative PR stories and inform the press, politicians and corporate leaders of the value of meetings, events and incentive travel programmes.
Visit the following links to find out more:
Maritz: Rather than rely on personal preferences or currently popular approaches, the decision regarding what type of meeting to run will have a direct impact on the effectiveness of your meeting. This paper examines those science-based decision criteria to help executives determine when face-to-face is the most effective approach to large-group meetings or events. The research presented in this paper authored by Christine Duffy, president and CEO of Maritz Travel, and Mary Beth McEuen, vice president and executive director, The Maritz Institute, provides direction for determining when an investment in large-group face-to-face meetings and events will have the greatest impact. |
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Ben Stein on CBS News: Don't blame the business trip - As you've heard, President Obama has spent some time on the job travelling around the world. But it's a different sort of business travel that's on Ben Stein's mind.
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| Meetings Mean Business: a collaboration led by the US Travel Association, between MPI, PCMA, NBTA, IAEE, DMAI, ASAE, Site and American Hotel & Lodging Association. This campaign is strongly promoting the value of meetings to the US economy through high-level lobbying in Washington - they have already achieved a meeting with President Obama, national PR and advertising campaigns and viral marketing campaigns. Visit the website for up-to-date info on the campaign, facts and figures and information on the US TARP regulations. |  |
Meetings Industry Crisis Center: powered by MPI this site is regularly updated with timely knowledge and content and is committed to keeping the industry connected to the latest information and resources to ensure you survive and thrive. MPI is also running a Meetings Matter webinar series. |
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Site Global: a resource center featuring the most up-to-date news articles and video clips; the latest press releases and information from the Meetings Mean Business campaign; a Motivation Meter and the Keep America Meetings Campaign Toolkit. |
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Eventia has launched a white paper to communicate the benefits and financial returns that can be yielded by companies investing in live events. The white paper will be used by Eventia and its members to raise awareness of the effectiveness of events in the UK national and international press and when communicating directly to corporate companies. Spelling out the clear case for the industry to support the Visit Britain campaign, ‘Keep Britain Talking’, the paper outlines key statistics and opinion. |
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