About Us

Meetings Under the Microscope

On the Professional Development and Innovation Pavilion, Stand G700

	You’ve sourced the ideal destination
	Negotiated hard with hotels and airlines
	Found the perfect DMC
	You are within budget
	Everything is organised seamlessly.
	Your work is done... or is it just beginning? Whilst logistics are crucial to the success of an event, many event organisers are guilty of overlooking the heartbeat of an event – the content.

IMEX’s latest New Vision project will provide you with a toolkit of meeting support tools you can deploy, and encourage you to use those you already deploy, to support a meeting’s objectives in terms of learning, motivation and networking.

Give yourself a competitive advantage by taking ownership of meeting content to drive, create and increase ROI.

By focusing on the content side of meetings, Meetings Under the Microscope will encourage meeting planners to look beyond the hospitality and logistics of a meeting to the substance, and ultimately, the delegate experience which is crucial to a meeting’s success and return on investment.

Whether you are a corporate, agency or association meeting planner, numerous Meetings Under the Microscope seminars on the Professional Development and Innovation Pavilion will challenge you to think about the substance of an event when identifying your objectives, designing, executing and assessing your meeting. Topics on this vast subject will include:

The participant:

How to help delegates get in to the most appropriate mindset prior to the event for an exceptional meetings experience
Explore what emotional state delegates may find the most appropriate to be in
Examine how much of an impact the meeting environment (layout, room temperature, colour, smell etc.) has on the delegate's experience
Explore how delegates widely varying dispositions can affect their experience and learn how to engage with the whole audience.
Understand the influence diet has on delegates and how the breakout sustenance can be used to help delegates recharge for the sessions ahead
Focus on the importance of catering for each of the human senses and learn how they create the perception of the event

The meeting:

Identifying meeting objectives
Designing the meeting based on those objectives
Executing the meeting based on the design
Latest facilitation techniques
Assessing the results: ROI

Visit Meetings Under the Microscope at the Professional Development & Innovation Pavilion

The Electronic ToolKit:

Whilst this subject is vast, IMEX have done the leg work for you and researched advice, articles, case studies, flyers and suppliers that fall under this topic. Visitors to the Meetings Under the Microscope stand will be able to take away this electronic toolkit of advice and inspiration for simple techniques you can implement to make sure you realize and achieve the meetings objectives whether they be Learning, Networking or Motivation.

The meeting experience starts even before participants set foot in the destination or venue, hence information in our toolkit has been broken down into three categories; before/during and after the event offering planners practical advice, inspiration and groundbreaking meeting methodologies to enable you reach your meeting objectives.

Wednesday 27 May: 16.30 - 17.15

Meetings Under the Microscope…beginning an investigation

Jon Bradshaw, founder of Equinox Motivation and IMEX Sales Manager, and Maarten Vanneste, author of ‘Meetings Architecture, a Manifesto’, will be presenting their views on this fascinating subject to provide you with a basic understanding of this topic. Their presentation will open your eyes to small changes you can implement before, during and after an event which will result in unprecedented rewards.