23-25 May 2023
IMEX Frankfurt



 

BEING AN INTERMEDIARY

Intermediaries are IMEX exhibitors who bring groups of hosted buyers to our show. All exhibitors with stands at IMEX can become intermediaries. Inviting your clients to the show and looking after them while they’re there is a unique experience that delivers long-term rewards and relationships. 

The role of an IMEX intermediary is vital in ensuring qualified hosted buyers attend IMEX. Nobody knows your clients like you do, so we rely on you to pre-qualify your hosted buyer group. You’ll be assigned a dedicated IMEX Relationship Manager to guide you every step of the way.

Answers to your intermediary questions

Responsibilities
* Invite your clients to the show, targeting those who research, organise, influence or make budgetary decisions for international events (outside their home country)

* Ensure your clients complete their registrations, and check them before submitting them to us for final approval

* Manage your hosted buyer group(s) through your IMEX account, ensuring your hosted buyers are aware of all programme arrangements and dates, and their commitment to stay at the show during opening hours and their commitment to schedule appointments

* Nominate a group leader to look after your hosted buyers, escort them to their group appointments, and be our key contact during the show

* Once group appointments are confirmed, contact the exhibitors to ensure their presentations meet your hosted buyers’ expectations

* Tell us straight away if any hosted buyers cancel

* Ensure any replacement hosted buyers complete a new registration (even if they work for the same company or hold the same position as the hosted buyer who is cancelling)

* Contact your hosted buyers 48 hours before they’re due to leave for IMEX to avoid last-minute cancellations and no-shows

* Keep your IMEX Relationship Manager updated on your progress
Intermediary practicalities
* Follow our intermediary timeline so you know what you need to do and when

* Log in to your IMEX account for the link to send to your clients so they can create their IMEX accounts and for the unique invitation code for your hosted buyer group. Include both in your invitations

* If you’d like a colleague to help you manage your hosted buyer group(s) contact us so we can give them access to your IMEX account

* If one of your hosted buyers needs to cancel, contact your IMEX Relationship Manager

You’ll be assigned a dedicated IMEX Relationship Manager to guide you.
Intermediary options
* You can reserve timeslots in your hosted buyers’ schedules (live four weeks before the show) if you need to block time for events such as breakfasts and receptions

* If you’d like to arrange a fam trip for your hosted buyer group, contact us for advice
Apply to be an intermediary
By contacting Sarah Lloyd sarah.lloyd@imexexhibitions.com, Director of Hosted Buyer Programmes.

INVITING YOUR CLIENTS TO IMEX

Your invitation email 

Include any experiences that you’re treating your clients to, such as fam trips, breakfasts, dinners or other activities. Include your programme dates and tell your clients what is covered by us (flights, accommodation and airport/hotel/Messe Frankfurt transfers). 

Use our sample invitation email as a guide. 

Your unique codes

Include the sign up link and insert your unique code(s) to allow your clients to register to join your hosted buyer group.  

If you’d like to invite clients that you know don’t meet our qualifying criteria, tell us and we’ll qualify them on a case-by-case basis.  

Log in to your IMEX account and select your hosted buyer group to view your unique code(s).

Related pages
Being an intermediary

Being an intermediary

Find out more about being an intermediary including responsibilities, practicalities, options and how to apply. 
 
Learn more
Inviting your clients to IMEX

Inviting your clients to IMEX

Access our sample invitation email and explore all you need to know about inviting your clients to IMEX. 
Find out more
GROUP APPOINTMENTS

GROUP APPOINTMENTS

Learn more about setting and matching group appointment preferences, group appointment scheduling and group appointment attendance.
See more
GROUP LEADERS

GROUP LEADERS

Everything you need to know about the group leader role, from assigning a group leader to being a group leader.
 
Read more
 Travel reimbursements explained

Travel reimbursements explained

Find out what we'll reimburse hosted buyers for, including reimbursement limits, what's not covered, submitting your travel reimbursement claim and payment.
Visit page
HOSTED BUYER QUALIFYING CRITERIA

HOSTED BUYER QUALIFYING CRITERIA

Find out if you meet our hosted buyer qualifying criteria.



 
See more
BADGES, CONVINCE YOUR BOSS TOOLKIT

BADGES, CONVINCE YOUR BOSS TOOLKIT

Important details about your badge and tools to help you present a case to your boss to attend IMEX.
 
Find out more
GROUP LEADERS

GROUP LEADERS

Everything you need to know about the group leader role, from assigning a group leader to being a group leader.

 
Visit page
BEING A HOSTED BUYER

BEING A HOSTED BUYER

Discover who can join our hosted buyer programme and who it has been designed it for. Learn about hosted buyer attendance, registration and other practicalities.
Visit page
APPLYING TO BE A HOSTED BUYER

APPLYING TO BE A HOSTED BUYER

There are two ways to become a hosted buyer, through an invitation email from an intermediary or register with us direct.
Register to attend
Appointments at IMEX

Appointments at IMEX

Learn about how appointments are made, how many appointments should be made, scheduling in events, activities and education, group appointments and stand presentations.
Find out more
TRAVEL, TRANSFERS, ACCOMMODATION AND VISAS

TRAVEL, TRANSFERS, ACCOMMODATION AND VISAS

Details on flights, accommodation, extras, transfers and visas for hosted buyers.
 
Learn more
HOSTED BUYER QUALIFYING CRITERIA

HOSTED BUYER QUALIFYING CRITERIA

Find out if you meet our hosted buyer qualifying criteria.



 
Visit page
BADGES, CONVINCE YOUR BOSS TOOLKIT

BADGES, CONVINCE YOUR BOSS TOOLKIT

Important details about your badge and tools to help you present a case to your boss to attend IMEX.
Find out more
Hosted buyer programme

Hosted buyer programme

Learn how the hosted buyer programme works and be our guest at IMEX Frankfurt.
See more
HOSTED BUYER GUIDES AND HELP

HOSTED BUYER GUIDES AND HELP

Read our guides to being a hosted buyer.
 
Visit page
Contact us  

Call: +44 (0)1273 224957
or email: hosted@imexexhibitions.com
Sarah Lloyd
Sarah Lloyd
Director of Hosted Buyer Programmes
Dan Noyce
Dan Noyce
Senior Relationship Manager
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