What do Ikaria, Loma Linda, Nicoya, Okinawa and Sardinia have in common? They&rsquo;re all represented at IMEX (of course), and they&rsquo;re all known as Blue Zones, places with the world&rsquo;s healthiest and longest living populations. 
 
Beyond beans, which feature in all Blue Zone daily diets, they&rsquo;re known for their supportive communities, outdoor lifestyles and purposeful lives. On the tiny Aegean island of Ikaria red wine is enjoyed over late-night dominos, clocks are ignored in favor of a relaxed clean-air, warm-breeze outdoor life. The sun-kissed corner of California that is Loma Lima is known for vegetarianism, no smoking or drinking and regular exercise for all residents.&nbsp; 
 
Pacific peninsula Nicoya&rsquo;s &ldquo;plan de vida&rdquo;, focus on family, listening and laughter is matched by Okinawa&rsquo;s sense of purpose, or &ldquo;ikigai&rdquo;, and lifelong supportive circles of close friends. Original Blue Zone Sardinians still follow a traditional healthy lifestyle&mdash;hunting, fishing and growing the food and wine they eat, drink and share with friends and family. 
 
Dan Buettner, author of several books on longevity and happiness, including The Blue Zones Secrets for Living Longer, has identified nine common Blue Zone elements, known as the Power Nine: Move naturally (garden, hike and hill-walk instead of hitting the gym), have purpose, downshift, stop eating when you&rsquo;re 80% full, give your diet a plant-slant (eat your greens and beans), belong to your community, put your loved ones first, find your tribe and have wine at five. 
 
Find your tribe and your Blue Zone vibe at <a href="https://imex-frankfurt.com/newfront/exhibitor/brand-usa">Brand USA</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/costa-rica-tourism-board">Costa Rica</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/greek-national-tourism-organisation">Greece</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/japan-national-tourism-organisation-jnto">Japan</a>&nbsp;and <a href="https://imex-frankfurt.com/newfront/exhibitor/sardinia-italy">Sardinia</a>. 
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