Pitched as the &ldquo;global fitness race for everybody&rdquo;, the fast-growing indoor endurance race that is HYROX might just be packing out a city convention center near you very soon. Since launching in Germany seven years&rsquo; ago, HYROX races now take place in 14 countries with thousands of both regular gymgoers and world-class athletes putting themselves through the eight-kilometer, eight functional fitness challenges race. 
 
The mass-participation indoor fitness events pull both locals and fitness-focused travelers into the global HYROX community, as they test their strength, endurance and determination in a unique stadium atmosphere. 
 
HYROX&rsquo;s runaway success can be seen as part of a wider synergy between conferences and sporting events as reported in a recent issue of <a href="https://amimagazine.global/Meetings/Legacy/Cities-target-synergy-between-business-conferences-and-sport">AMI Magazine</a>, in which Lesley Pincombe, VP, Meetings &amp; Major Events, Ottawa Tourism, said &ldquo;&ldquo;In general, they both have long lead times, city-wide impact, long-term legacy and a high-profile, making them the ideal combination when it comes to strategic targeting as a DMO. &nbsp;We have seen this partnership approach already bear fruit, particularly as so many of the major sporting events have associated conferences or supplier and stakeholder events of note. &nbsp;Now, is the perfect time for us to expand on a strategy that is already working for us, and we look forward to seeing its success.&rdquo; 
 
HYROX 2024 host cities at IMEX include <a href="https://imex-frankfurt.com/newfront/exhibitor/amsterdam-convention-bureau">Amsterdam</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/berlin-tourismus--kongress-gmbh">Berlin</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/brisbane-economic-development-agency-dc86e937">Brisbane</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/kln">Cologne</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/dublin-convention-bureau">Dublin</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/hamburg-convention-bureau">Hamburg</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/london-convention-bureau">London</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/greater-madrid-d458ac99">Madrid</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/mlaga-convention-bureau-7e8aae6f">Malaga</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/melbourne-convention-bureau-dd732007">Melbourne</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/new-york-city-tourism--conventions">New York</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/nice-cte-dazur-convention-and-visitors-bureau">Nice</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/paris-je-taime-convention-bureau">Paris</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/business-events-perth-cd2e3134">Perth</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/singapore-exhibition--convention-bureau">Singapore</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/stockholm-convention-bureau">Stockholm</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/business-events-sydney-101ae4e7">Sydney</a>, <a href="https://imex-frankfurt.com/newfront/exhibitor/destination-toronto">Toronto</a> and <a href="https://imex-frankfurt.com/newfront/exhibitor/valencia-convention-bureau-ca7e8359">Valencia</a>. 
 
Join Samantha Coates and Tom Ravenhill at Keith Prowse as they share their <a href="https://imex-frankfurt.com/newfront/sessions/31273">sports hospitality insights</a> on Wednesday May 15 at the Inspiration Hub.