Naomi Clare Crellin is passionate about using empathy to power enterprise in the experiences we create. She is CEO of Storycraft Lab, an experiential engagement agency with expertise in audience design and strategic development, and founder of the Experience Profiles (TM). She consults with organizations such as Google, NASA, Intel, Marriott and more, on projects from product launches to pop-ups, education to enablement, creative and content strategy. Naomi is also adjunct faculty at NYU teaching engagement strategy for events - and is an artist whose work has been displayed as far afield as the Bauhaus Archiv in Berlin.