Drawing from global survey data and leadership interviews, the Event Marketing Trends report explores event strategies through the eyes of marketing leaders. Understand how they&rsquo;re reshaping event strategy to promote brand awareness and loyalty. Uncover how they&rsquo;re merging technology and content creation, building partnerships, prioritizing sustainability and engaging audiences while crafting creative experiences.

Learning outcomes 
1. Discover the five key trends guiding marketers&#39; forward-thinking event strategies 
2. Describe the critical role strategic partnerships play in achieving marketing objectives 
3. Explore the growing emphasis on technology and content creation, including unique uses of AI<meta charset="utf-8" /> 
 
This session is approved for the following certifications; 
CMP/CEU Approved: 0.75 CE hour, 
ICCA Skills Domain CICS/CICE: Module 1 - Understanding the Market, 0.75 Credits 
CSEP Approved

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