Experiences spark emotions and form long lasting memories. Find out how to transform your services, products and events into emotionally charged experiences which capture the hearts and minds of your customers for long term engagement. Discover the experience change equation, hear about the neuroscience which connects emotions with memories, and learn how to use the emotion paint palette to create unforgettable customer journeys.<br />
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Learning outcomes:
<ul>
	<li>Find new approaches for designing experiences and transformation</li>
	<li>Understand the relationship between emotions and memories, and the neuroscience which underpins this</li>
	<li>Increase skillsets with applicable methods to design nuanced and unforgettable emotional customer journeys</li>
</ul>
CMP-IS Domain G: Meeting or Event Design, &nbsp;0.5 CE hours