Event marketing is a core skill and measurement matters. Gain three fascinating views under the dashboard to know how to find and attract clients and attendees, how to create messages that bring in your market, how to monitor your results and adapt. A peek into how AI and sentiment analysis will change the game entirely will cap off your learning. 
 
Learning outcomes
<ul>
	<li>Explore the many facets of technology and humanity</li>
	<li>Determine how GDPR management affects our ability to analyse and use the data available to improve our business results</li>
	<li>Create engagement with your stakeholders using the power of data</li>
</ul>
CMP-IS Domain I: Marketing, 0.75 CE hours 
This session is CSEP approved