2025 is going to be an exciting year for event management, marketing and production agencies. Events are back, big time, and with that comes ROI demands, creativity, revenue, kudos and, if you get the execution right, attendee transformation plus a raft of new business. 

But it’s set to be a year of trade-offs, balancing higher production costs against quality and waste issues or limited team resources against client expectations.  

It’s never an easy balance but you can learn to manage it better by meeting and talking to other agency owners who face the same challenges. IMEX’s event agency programming could help you switch your mindset from competition to collaboration, from “I know what to do” to “maybe I’m missing a trick or two”. 

You’ve nothing to lose. Let’s go.  

 

We offer a specialist education program for event agency professionals—whether you’re a planner, marketer or director, there’s something for you. Our education sessions will help you future-proof your business, find solutions to current industry challenges and better service your clients.

The agency path from events to experiences

This 3-hour event combines a choice of three sessions depending on your role. It’s intended for those who manage client events within an agency and/or agency directors or owners. Agencies can be full-service, event-specific, marketing, brand or PR focused. 

It’s no longer enough to produce excellent client events. Whether B2B or consumer, brands are now seeking experiences, and some are pushing even further into transformational events.  

The Agency Experience Forum offers a short, multi-venue program where you can hear from winners of the BeaWorld Best Events awards; explore data-driven discussion about immersive experiences and/or talk to other agency leaders.

Any questions? Check our FAQs page or contact us: 

Email: knowledge@imexevents.com
Call: +44 (0) 1273 227311