Allianz MiCo

Destination DC

Washington DC

Luxurious and sustainable, wild and adventurous, travelers today seek it all. Elevate your experiences by listening to stories and lessons from travelers navigating the globe without sight, in wheelchairs, with chronic health challenges. And who are finding joy in the freedom of well-designed travel. Layer in the sustainable luxury sought out by Richard Crawford in his Leave no Trace series. Leave determined to craft experiences that both stand out and that better meet the needs of today’s traveler.Learning outcomes:Generate ideas to create incredible, inclusive, sustainable experiencesExplore the possibilities when you look beyond limitationsBreak down barriers and build better experiences for guests without limitsThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits * CMP/CEU Approved: 0.75 CE hour * CSEP Approved

IMEX Forest, Stand 9002

Travelers on the edge: Wildly inclusive, still sustainable

Impact

Education session

Struggling to measure event ROI in today’s data-driven world? Learn from ICE’s new Good, Better, Best Guide to ROI Measurement—a practical framework launching this fall. Hear real-world examples, actionable insights and proven strategies to cut through the noise and focus on what truly matters for event success. Be part of shaping the future of event ROI.Learning outcomes:Clarity on metrics: Identify the most impactful metrics for measuring event ROI effectivelyProven strategies: Discover real-world examples of good, better and best practices to enhance your event outcomesActionable framework: Gain early access to a new, practical ROI framework designed to boost confidence in your event measurement strategiesThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits * CMP/CEU Approved: 0.75 CE hour * CSEP Approved

Research Pod, Stand 9008

Mastering event ROI: The good, better, best framework for measurable success

Leadership and Culture

The incentive industry is changing at a breakneck pace. Learn the factors, conditions and trends shaping incentive travel programs in 2025 and beyond. Lisa and Shawn discuss the hot-off-the-press findings of the May 2025 Northstar/Cvent Incentive PULSE Survey and together, dive into where the market is going and how decision-makers and clients can stay ahead of the curve.Learning outcomes:Discover which destinations are popular now, and where groups will head in the futureUnderstand where and how budgets are being spentExplore which program inclusions are popular, and how these support challenges incentive planners are facing * CSEP Approved

IMEX Ocean, Stand 9002

What’s the incentive travel pulse?

Trends and Research

A comprehensive analysis of the current and up-coming changes in the global business events world, offering valuable insights for industry leaders, meeting planners and association representatives. The BestCities Global Alliance discusses the latest and most significant environmental, economic, political, legal, social and technological factors affecting global business events.Learning outcomes:Gain a deeper understanding of the factors that are affecting business events on a macro level in EMEA, the Americas and APACLearn strategies to navigate these complexities successfullyGain a deeper understanding of the power of working with an allianceThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 Credits * CMP/CEU Approved: 0.75 CE hour * CSEP Approved

IMEX People and Planet Theatre, Stand 9007

Going global? What factors are affecting international meetings around the world

From inflation and rising costs to supply-chain challenges and geo-political uncertainty, meeting professionals are finding it difficult to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.Learning outcomes:Review the forecast for events in the coming year, including a budget, attendance, and business conditionsDeep dive into trends that matter and discuss the next steps with your peersIllustrate how these trends affect you and the future of your meetingsThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.5 Credits * CMP/CEU Approved: 0.5 CE hour * CSEP Approved

Valley Room, Stand 9006

Meetings outlook: Future predictions for the business of meetings

Organizations that focus on good design across all aspects of their business have consistently better performance, results and sustained success. With practical examples from print to events, museums to festivals, the panel will share examples of good design and its impact. Leave inspired to invest in good design. And with ideas on how to implement design thinking. Afterwards, join the Messe Frankfurt team for a tour of their historical archive. (Note that spaces for the tour are limited.)Learning outcomes:Explore how to apply good design principles to all areas of a businessUnderstand the impact of good designDiscuss how to generate good design investment to support future growthThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits